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Sales:The Hardest Easy Job in the World, by Bob Franco
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Instructs one on how to be a successful sales person in a very realistic, pragmatic, "no-nonsense" manner.
- Sales Rank: #1582390 in Books
- Published on: 2015
- Binding: Hardcover
- 140 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
The Most Confident Sales Person I've Ever Met
By Mark Mitchell
When I started my career in marketing, one of my first clients, was the building materials company, Owens Corning. I soon had the opportunity to work with a very unique sales person, Bob Franco. I had never seen a sales person with so much confidence and smarts. He would be given a sales task and he would just go make the sale. I would hear his boss, tell him, "We want you to get this customer to buy this product of ours." The next thing I knew the sale was made. It didn't seem to matter how tough the customer was. I was fortunate enough to ride along with Bob on several sales calls and I got to see his approach first hand. The first thing I learned was the power of confidence. The customers paid attention as they knew they better listen to what Bob had to say. The second thing I learned was the importance of using plain English and not hiding behind corporate buzz words. The third thing I learned was how the importance of preparation and knowledge which is where confidence comes from. Bob moved onto leadership positions based on those same skills. In Bob's book, he tells you the secrets to his success in an easy to read and easy to understand style. If you want to improve your sales skills, buy this book.
0 of 0 people found the following review helpful.
and educational account of the skills and talent required to become exceptional at the greatest profession in the world--Sales
By S. West
This is an honest, illuminating, entertaining, and educational account of the skills and talent required to become exceptional at the greatest profession in the world--Sales. Mr. Franco has the exceptional talent of transferring his personal persona (which has powered his successful career) in the Sales profession into the written word. The approach is easy to read and void of intellectual filler; but full of practical experience to educate the reader. Great read...enthralling and refreshing departure from most clinical the "how to do it" format typical of functional centric books. Especially valuable is the sharing of success approaches along with the learnings from failed approaches shared candidly by Mr. Franco that will save huge cycle time if properly internalized by they reader. I strongly recommend this to any one truly interested in elevating their performance potential to excel in the greatest profession in the world--Sales!
Sid Adler
0 of 0 people found the following review helpful.
This is a great book to use to coach your people or to ...
By Bob Hendricks
If I had this book 25 years ago, life would have been easier. If I had the book 25 years ago I might not have believed it. Nothing beats learning the hard way if you time. The world today does not provide time to learn the hard way. This is a great book to use to coach your people or to decide if you have the talent to be a sales person. I grew up a manufacturing person, I love to make things. I learned the hard way it does take a genius to fill up a building, but you might be close to a genius is you figure out how to empty the building. Real success and real income is in selling services and products at a profit. If you want sell, decide if you understand what hard work requires, put this book in your read once a year collect or read when frustrated collection. The book is short, easy and absolutely correct.
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