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[Y464.Ebook] Fee Download El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto

Fee Download El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto

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El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto

El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto



El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto

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El plan de Marketing Digital (Spanish Edition), by Manuel Alonso Coto

El plan de marketing actual es digital, pero exige el uso combinado de herramientas on y offline. Así nace Blended Marketing, concepto que integra las nuevas posibilidades del marketing digital con los formatos y medios tradicionales, combinación que refuerza los valores de marca. Aunque son muchos los que ven en ello una revolución, en realidad se trata del marketing de siempre, utilizando nuevas herramientas. Este libro ofrece su análisis y explica cómo elaborar este innovador Plan de Marketing. que además - Como comenta en el prólogo Gildo Seisdedos Este libro no se limita a dar un esclarecedor retrato del nuevo panorama marketiniano sino que tiene un marcado carácter práctico y es una inagotable fuente de ideas concretas de aplicación al día a día - En el simulador online se puede desarrollar un Plan de marketing: www.pearsoneducacion.com/alonsocoto. - Cada capítulo,además de incluir múltiples ejemplos, termina con un resumen de los puntos más destacados para ayudar a la retención de los conceptos. - Además se incluye: un apendice de proveedores, un resumen de concepto y una plantilla para desarrollar tu propio plan de marketing

  • Sales Rank: #910783 in eBooks
  • Published on: 2012-12-05
  • Released on: 2012-12-05
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Casos reales y un interesante planteo "blended"
By Domingo Sanna
La idea detrás de este libro es la aplicación del concepto "blended marketing" buscando la integración de las (nuevas?) tecnologías en la forma de llegar al cliente. Los riesgos implícitos para las empresas en la inclusión o no inclusión de dichas tecnologías están presentes a lo largo de la obra. El autor plantea la búsqueda de sinergias entre lo existente y lo "nuevo" sin caer en los extremos tales como que lo nuevo deja antiguo, y sin sentido a lo "viejo". La evolución del marketing es un continuo, aún en tiempos de cambios intensos, y perder de vista la base del aprendizaje científico logrado en los últimos 50 años sería descabellado. En mi obra Comunicación rentable en marketing (Spanish Edition)hago mención específica de la necesidad de la integración y no puedo estar más de acuerdo con el concepto de "blended marketing".

Resalto del libro la diversidad de ejemplos, los conceptos claros, la facilidad para ejecutarlos en la practica y por último, la visión de largo plazo del autor. Muy recomendable su lectura.

0 of 0 people found the following review helpful.
Claro y eficiente
By Jorge Hernadez P
Una lectura enriquecedora que permite establecer un modelo funcional y eficiente para el desarrollo de un plan de marketing digital integral. Recomendado.

See all 2 customer reviews...

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